Popular Nigerian fashion designer Veekee James has explained why she does not see herself abandoning fashion designing for content creation, despite the growing financial opportunities in the creator economy.
In an old interview, the designer said fashion remains the foundation of her brand and a career she is determined to build into a globally recognised business.
Veekee James said she believes she could be earning as much as $100,000 or even more from a single dress within the next five years, making it difficult for her to imagine walking away from fashion designing.
“I don’t know the content creation that can make me stop fashion designing. I don’t know the money I will see,” she said.
“Because that’s a brand that in the next five years, I’m seeing myself making one dress for $100,000, if not more. One dress. So, which content creation? One dress.”
The designer, however, acknowledged that content creation could also become highly lucrative, particularly when it comes to securing major brand partnerships.
She explained that while she could consider taking on content creation deals worth hundreds of thousands of dollars, such opportunities would not necessarily replace her fashion business.
“The content creation that will come, that I will do, maybe I can do $500,000 for one brand. Maybe na like a year contract, do you understand? Yeah, that I would do. Yeah, that I would,” she said.
According to Veekee, a major brand deal could potentially earn her an amount equivalent to what she might make from producing several dresses, without requiring the same amount of time and effort.
“The money I’ll make maybe for one or two or three dresses or five dresses that will not even take me how many months to make,” she added.
Despite the appeal of such opportunities, Veekee described fashion designing as much more than a source of income, calling it the heart of her identity and the brand she has built.
“So fashion designing for me is like, that’s my face, that’s my baby. I know they use and they play. That’s my… when I don’t see say maybe I don’t dey lose God, I’ll say, ‘Oh boy, I can go where the money dey come.’ So I don’t joke with it,” she said.
Her comments highlight her determination to continue growing her fashion business, even as content creation presents increasingly lucrative opportunities for Nigerian creatives and celebrities.
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