What began as a routine product review has now snowballed into a full-blown social media storm.
Just when it appeared the back-and-forth between nightlife influencer Yhemolee and popular food critic Opeyemi Famakin had fizzled out after their initial Instagram Story exchanges, Opeyemi resurfaced with a fresh revelation. He claimed he has been receiving threatening messages, warning him to “be careful” of Yhemolee.
The outcry followed shortly after Yhemolee shared screenshots of alleged conversations between Opeyemi and his wife’s company, in which a paid review of her perfume brand was requested.
According to the disclosed advertising rate card posted on Yhemolee’s Instagram Story, Opeyemi reportedly quoted ₦6 million for the review—an amount the brand declined to proceed with.
The revelation did not sit well with Yhemolee, who argued that even if the fee had been paid, the brand would have received the same outcome, a review he considered unfavourable.
Opeyemi, however, has maintained his stance, insisting that Nigerians are often overly emotional about criticism. He pointed out that a 7.5/10 rating is far from a bad review, adding that he also offered constructive recommendations to improve the product.
As the debate rages on, what was meant to be a simple critique now raises broader questions about paid reviews, influence, and the fine line between honesty and perception in the digital age.