Nigerian music icon D’banj appears to be entering a powerful new phase beyond entertainment, as the award winning singer continues positioning himself as a major player in the global business and creative investment space.
Popularly known as the Koko Master, D’banj has recently been engaging with influential investors, policymakers and industry leaders at major international events including the Milken Institute Global Conference 2026 in Los Angeles, the Music Business Conference in Atlanta and the Africa Soft Power Summit in Nairobi, Kenya.
The move comes amid growing attention surrounding The C.R.E.A.M Platform, an initiative closely linked to the entertainer and reportedly valued at $130 million during a 2017 KPMG audit.
In 2025, AFRIEXIM Bank reportedly secured an equity deal in the platform through its subsidiary, Canex Inc, opening access to a massive $3 billion creative industry funding initiative designed to support African creatives, entrepreneurs and entertainment businesses.
The development is being seen by many industry observers as a major shift for Africa’s creative economy, especially at a time when artists and innovators across the continent are searching for more structured financing and global scale opportunities.
Beyond music and celebrity influence, D’banj’s growing involvement in international investment conversations signals a broader ambition — one that places African creativity, technology and enterprise on bigger global tables. For many young creatives watching from afar, it feels less like celebrity news and more like a glimpse into what the future of African entertainment business could become.